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David in this quote explains the 40% Rule which states that when you feel you're completely exhausted, you've only used about 40% of your true potential. The remaining 60% is unlocked by pushing past the mental barriers we impose on ourselves.
Who is David Goggins?
David Goggins is a retired Navy SEAL and extreme endurance athlete. He's famous for overcoming a difficult past (abuse, poverty, obesity) to become a record-setting ultra-marathoner and a symbol of mental toughness. His core message, detailed in his best-selling books, is about pushing past self-imposed mental limits through discipline and embracing discomfort.
• 1.25″ (3.18 cm) thick poly-cotton blend canvas
• Canvas fabric weight: 10.15 +/- 0.74 oz./yd.² (344 g/m² +/- 25g/m²)
• Fade-resistant
• Hand-stretched over solid wood stretcher bars
• Mounting brackets included
• Blank product sourced from the US, Canada, Europe, UK, or Australia
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!

David Goggins Quote. (White)
Sale price
$99.99 AUD
Regular price
$149.99 AUD
Who is David Goggins?
David Goggins is a retired Navy SEAL and extreme endurance athlete. He's famous for overcoming a difficult past (abuse, poverty, obesity) to become a record-setting ultra-marathoner and a symbol of mental toughness. His core message, detailed in his best-selling books, is about pushing past self-imposed mental limits through discipline and embracing discomfort.
• 1.25″ (3.18 cm) thick poly-cotton blend canvas
• Canvas fabric weight: 10.15 +/- 0.74 oz./yd.² (344 g/m² +/- 25g/m²)
• Fade-resistant
• Hand-stretched over solid wood stretcher bars
• Mounting brackets included
• Blank product sourced from the US, Canada, Europe, UK, or Australia
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
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